Top Seven Tips for an Effective Case Study
The case study and assignment you learn in college and university work as a base for the future projects you handle as a professional. When you write a case study, you write it for two primary reasons; firstly, to drive brand recognition and secondly, to provide more prominent customer exposure. However, when it comes to delivering these two simple intentions, strategies fall short. The following checklist will help you implement the strategy correctly. (Antiderivative Calculator, Probability Calculator, Inverse Function Calculator, Radius of Convergence Calculator)
1.
Put the customer in the best light
You write a case study
to show how your product can solve your customer's challenges. A problem cannot
remain unsolved for perpetuity. Without a problem, your customer
will not need to use the product.
However, divulging too
many details about your customer’s challenges will negatively impact your
study; your reader may develop a negative view of your customer. The focus may shift
from the quality of your product towards the weakness and incompetency of your
customer.
2.
Explain clear reasons to solve your problem
In many case studies,
the customers' problem is well defined but how the product solves them is
unclear. When you mention solving specific issues in your case study, try to
give clear examples of what problem is solved, how it is solved, and customers
should choose your product to solve their problem.
3.
Provide reasons why your company is the
best
In most case studies, you
have to write about “why us”. Suppose you own a company called Procter
And Gamble. Include information like why a customer experiencing a
similar problem should use a product from your company.
Explain your unique
selling position. Emphasize this section of your case as it can bring the
maximum customer. However, do not use the net present value of
your company as your USP. Your customer only wants your product to resolve his
challenges that others cannot.
4.
Have a call to action
Try to be subtle with
the call of action. Ending your case study with sentences like what are you
waiting for? Take the best advantage of our special offer will make your case
study ineffective and sound like a sales advertisement. Write about the
companies abilities in your assignment that solves the customer challenges.
5.
Use it as a sales tool
If a case study is
written correctly, it can be a great sales tool. The case study will build the
confidence of the product. However, if you write the case study for your company's
internal use, make sure it motivates the employees to put more effort into
their job.
The case study
checklist mentioned above will help you drive brand recognition and provide
more prominent customer exposure for your pitching product in your case study.
https://hpprinterhelpdesk.webstarts.com
ReplyDelete